By 2027, it is anticipated that the B2B eCommerce market in the United States will reach $3 trillion and will expand by 57%. Therefore, it should not come as a surprise that businesses are rushing to provide online solutions for their clients’ problems.
If you lack knowledge of business-to-business eCommerce, you risk falling behind the competition.
The availability of B2B eCommerce systems has made launching an online store easier than ever. Companies can leverage game-changing B2B capabilities such as automation, customer portals, and ERP integration without paying tens of thousands of dollars to hire a team of developers. These characteristics are present on eCommerce platforms.
What is indicated by the term “b2b ecommerce,” and how does it function?
The term “business-to-business” (B2B) refers to e-commerce transactions conducted between two enterprises. Online transactions are involved. B2B eCommerce is the delivery of goods and services to B2B customers via a digital channel, with the intent of meeting their needs.
Does it work? Yes!
The volume of business-to-business (B2B) eCommerce sales is five times that of business-to-consumer (B2C) eCommerce sales, according to a report by Grow Global. Orders placed by businesses to other businesses (B2B) typically entail the placement of large quantities of orders. For storage and inventory purposes, businesses need a sufficient quantity of supplies, which results in an increase in sales and revenue.
Typical B2B clients include:
- Wholesalers
- B2B2C enterprises
- Organizations
Resellers
All of the aforementioned are able to benefit from customized pricing in order to reduce overall order costs. Following is a list of B2B clients and an explanation of how they would interact with online vendors.
Wholesalers
Wholesalers are large corporations that engage in mass sales, typically to retailers. Well-known wholesalers include retailers such as Walmart, Target, and Best Buy.
Business-to-business (B2B) eCommerce is a viable alternative to the conventional method wholesalers use to place shipments orders. Before wholesalers could place an order in the past, they were required to fill out extensive order forms, meet with a sales representative in person, and then review an infinite spreadsheet of available products.
B2b2c companies
Businesses that sell to both other businesses and consumers eliminate the intermediary and negotiate directly with suppliers, resulting in marketing and agent fee cost savings.
Businesses that sell directly to consumers, or B2C, purchase products directly from their suppliers as opposed to working through intermediaries. Typically, these are enormous merchants who purchase products from wholesalers via an online b2b ecommerce platform and then sell them to the general public.
Organizations
It is conceivable that institutions such as schools and hospitals will require large quantities of materials. This may include personnel workstations and interior stowage.
Resellers
Resellers are businesses that purchase products from manufacturers and resell them without making any modifications. It is comparable to drop shipping, but on a much larger scale.
Due to the fact that resellers make early commitments to customers, they require faster delivery in order to maintain their customers’ confidence.
Resellers prefer to do business with B2B eCommerce companies because specialized sales portals make it simpler for them to place and receive orders in a timely manner. If the B2B eCommerce platform used by resellers includes features like quick re-ordering, client accounts, and online purchasing carts, resellers can enjoy a streamlined shopping experience.
